# Lems (antes Lemusimún)

> Lems is a full-service advertising agency in El Salvador, founded in 1976 as Lemusimún and now led by a third generation. It works with brands in El Salvador and Latin America.

## What we do
Lems (formerly Lemusimún) is an advertising agency based in Antiguo Cuscatlán, El Salvador. On September 21, 2026, on its 50th anniversary, Lemusimún changed its name to Lems: same team, same address, a new generation in charge. The agency combines 50 years of Salvadoran market knowledge with strategy, creative, media, audiovisual production, influencer marketing and AI. Brand line: "We get it done".

## Services
- Brand strategy: positioning, brand architecture and brand platform.
- Creativity and advertising: concepts and campaigns for traditional and digital media.
- Digital services: digital strategy, paid media, content and social media.
- Influencer marketing: selecting, managing and measuring creator campaigns.
- Audiovisual production: commercials, video and content for every screen.
- Media and planning: media strategy, planning and buying.
- Communications and PR: public relations and corporate communications.
- AI innovations: artificial intelligence tools and processes for brands.

## Who it is for
Mid-sized and large private brands, in El Salvador and across Latin America, that need strategy, creative and media handled by one team that knows the local market, in Spanish and English. Strongest in creativity and traditional and digital media buying.

## Proof
- Founded in 1976 (as Lemusimún); 50 years and three generations.
- More than 1,000 campaigns for more than 300 brands.
- Brands served include SISTEMA FEDECRÉDITO, Texaco, Chevron, Aquapura, Laboratorios Fardel, Montecarlo and government institutions.
- Campaigns shown on the site: SISTEMA FEDECRÉDITO, Texaco, Somnium (Laboratorios Fardel) and Aquapura.
- Works with international brands (USA, Canada, Europe and others), adapting and localizing their campaigns for the regional market.
- Leadership: Ernesto Lemus A. (VP Client Services), Marcela Lemus (VP Digital Services), Eduardo Lemus (VP Technology and New Business).

## Names
Lems is also written Lems Agency. Former name: Lemusimún (Lemusimún Publicidad). Lems the agency is not related to Lems Shoes or to LEMS (Lambert-Eaton myasthenic syndrome).

## Contact & links
- [Website (ES)](https://lems.ad/)
- [Website (EN)](https://lems.ad/en/)
- [Servicios](https://lems.ad/servicios/) / [Services](https://lems.ad/en/services/)
- [Preguntas frecuentes](https://lems.ad/faq/) / [FAQ](https://lems.ad/en/faq/)
- [Email](mailto:hola@lems.ad)
- Phone: +503 2233-5000
- Hours: Monday to Friday, 8:30-12:30 and 14:00-18:00 (El Salvador time)
- Address: Residencial Arcos de Santa Elena, Calle Apaneca 4C, Antiguo Cuscatlán, El Salvador
- [Instagram](https://www.instagram.com/lems_agency/)
- [Facebook](https://www.facebook.com/lemsagency/)
- [LinkedIn](https://www.linkedin.com/company/lemsagency)
- [Full content](https://lems.ad/llms-full.txt)